13 Custom Brackets that Work in Any Market

by Emily Thousand Second Street

March Baldness Bracket

WKLH | Milwaukee, WI

This March bracket ran by WKLH featured a massive prize package valued at $1,400. They had more than 1,200 users participating in their bracket.

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World’s Greatest Bloody Mary

WMMM | Madison, WI

WMMM’s Bloody Mary bracket was sponsored by 10 different advertisers and earned the station $3,000 in revenue.

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Papa Gino’s Pizza Topping Bracket

WEEI | Boston, MA

WEEI created this fun pizza topping custom bracket to supplement their traditional college basketball bracket they run in March. Everyone who entered the pizza bracket was automatically entered to win a $500 gift card to the sponsor, Gino’s Pizza. This 2-part bracket campaign earned $25,000 for the station.

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Onion Beer Bracket

Wisconsin State Journal | Madison, WI

The Wisconsin State Journal promoted their contest in print and online. The bracket had more than 1,200 users, received almost 42,000 pageviews, and earned the paper $7,000 in revenue.

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MORE Burger Wars

KWU | Las Vegas, NV

KVVU runs custom brackets like this every year, from things like Pizza Wars to Buffett Wars (only in Las Vegas can you have a Buffet War!) The bracket was sponsored by 8 different advertisers – many of which became long term advertisers because of the success of the bracket. Earning $8,000 in revenue per bracket with over 5,000 users participating – these promotions have been a huge success.

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Bar Wars

WWTI | Watertown, NY

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Mutt Madness

WJRR | Maitland, FL

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Fab Feb

WOLX | Madison, WI

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Album Artwork Frenzy

WMMM | Madison, WI

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Movember ‘Stache-Off

CHEZ | Ottawa, IL

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Pick the Best Potluck Dish

WOLX | Madison, WI

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Tournament of Guilty Pleasure

WHQG | Milwaukee, WI

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Food Truck Bracket

Utah Valley Herald | Provo, UT

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Are you ready to capitalize on the bracket excitement this Spring? We can’t wait to see what you come up with.

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